Who lives longest: Instagram Reels, Carousels, or Photos? 💀

Measure Studio tested thousands of posts to understand which Instagram format gives users a better chance when creating evergreen content: Reels, Carousels, or Photos?

You'll learn about:

  • The lifespan of all three Instagram post formats
  • Which format lasts 3x longer than another
  • How to use this for your content strategy

Trusted by social media experts around the world

Looking to add extra horsepower to your social squad?

See Measure Studio in action